Full Project Details

Designer, artist, creative? Your challenge is served.

As you have no doubt seen, our importer’s distribution fell through thanks to Covid-19 leaving us with a 1000-cases-of-wine problem to solve. That is 6000 bottles of Prosecco. No labels. No homes to call their own.

2020 has wreaked havoc on so many of us. But, as a small winery, we still have to figure out what to do with all this sparkling wine. We can’t drink it all ourselves. Lord knows, we’ve tried. 

So we are opening it up to you, the creatives of the world.

To design the front label. Get as many people to vote as possible. And get the word out so people pre-order cases of these 6000 bottles of Prosecco. The more people buy, the higher the reward for the winning designer and 2nd and 3rd runners-up.

The top ten designers all win wine because we love to share and honestly, wining beats whining.

We named the project “The 6000 Project” and the design theme is simple:

Don’t think “wine world”. Think your world.

Let your mind wander free. Design the Prosecco label you’d be proud to open with friends and family. What’s inside is already extraordinary.

The only thing we ask is that you stay within the required parameters described in the Technical Specifications below.

How The 6000 Project works

The project will run digitally on the https://www.the6000project.com/ website.

The mechanism of The 6000 Project is simple:

Submit your label design -> the general public (and everyone we all know) will vote their favorite -> Sfriso Winery makes it a reality by releasing the Prosecco with the winning design.

But there’s more to it:

  1. The project’s success depends on how many bottles are pre-sold. The minimum amount is 900 bottles (150 cases of 6 bottles) to make the project viable. If we don’t reach this minimum of pre-sold cases, we will have to call off the project.
  2. During the pre-sale phase, no one will be charged until we reach 150 pre-sold cases. Once we reach our goal of 900 bottles (150 cases), the project will move on full speed ahead and pre-orders will be confirmed.
  3. The maximum limit is 6000 bottles - 1000 cases - after which we close pre-sales and go party in our kitchen!
  4. The bigger the pre-sales, the bigger the reward offered to the winner and 2nd and 3rd place runners-up. For more details, please see the details in the “Rewards” section.
  5. After we close the deadline for artwork submission on July 19, 2020, we will run online voting on the www.the6000project.com website for the choice of the winning design. We will reward the top 10 creative works.
  6. Once the voting closes on Aug 10, 2020, The 6000 Project will have it's top 10 Finalists and only the buyers will then select a winning design that will be used for the release of the 6000 bottles.
  7. The printing process of the new design will start as soon as the winning design is announced.
  8. The pre-ordered Prosecco cases will be shipped during the month of December 2020*.

Note: *Shipping dates may change based on how logistics and transportation evolve post-Covid. We have also experienced severe delay in paper supplies. We may ship earlier, in which case we will give notice to all who have ordered.


The reward for the winner, 2nd, and 3rd place runners-up will depend on the number of cases we manage to pre-sell until August 16, 2020. The more people buy, the higher the reward!

Furthermore, we will reward the top 10 finalists with a case of the wine (6 bottles) when we ship it. We are thrilled to do so.

Financial Reward based on number of pre-sold cases


2nd Place

3rd Place

Number of Cases

150 - 199

€ 500

€ 250

€ 200

200 - 249

€ 700

€ 350

€ 250

250 - 349

€ 1,000

€ 550

€ 300

350 - 499

€ 1,400

€ 850

€ 500

500 - 699

€ 1,900

€ 1,150

€ 750

700 - 849

€ 2,500

€ 1,550

€ 1,100

850 - 999

€ 3,100

€ 2,000

€ 1,500


€ 3,500

€ 2,400

€ 1,900

1 case = 6 bottles of wine

The minimum quantity to kick off the project needs to be 150 cases of 6 bottles sold. Anything after that is gravy, and increases the rewards as shown in the table above.

Graphic Needs and Technical Specifications

The 6000 Project aims to create a front label for the 6000 unlabeled Prosecco bottles. The following design requirements are to be respected:

  1. The label will be printed CMYK on a pressure-sensitive paper stock (adhesive).
  2. Maximum label size is 90mm (3.55”) tall by 95mm (3.75”) wide;
  3. The bottle's technical specs. document can be found in the download area or here
  4. Any label shape and/or custom die cut is possible within the format mentioned above.
  5. Print finishes can greatly enhance label design. Available finishes are as follows: embossing, debossing, gloss varnish, high-build varnish (raised transparent screen-printing ink applied).
  6. Any subject/theme can be submitted except for pornography, racial and/or gender discrimination, violence of any type, politics, religion, and guns.
  7. Naming isn't necessary, but in case you do want to give it a go, you should not include Covid-19, Coronavirus, or any other word relating to the pandemic.
  8. Submitted artworks, illustrations, photography, or any reproduced material must not infringe on any existing copyright and trademark.


  • The back label has official and legal requirements, therefore Sfriso Winery will be preparing those to make sure it complies with these requirements.
  • The bottle already has the champagne cork, wire, capsule, and the seal of quality that certifies its DOC quality on the back of the capsule. The capsule is black (matte) and has a silver line at the bottom as shown in the picture here
  • Should your label artwork be chosen (congrats!), you will receive the help of an experienced packaging designer to finalize the design into a print-ready file that will then be sent to the printers.

Design Submission Requirements

Naming is not required.

All submitted materials must be original work prepared exclusively for The 6000 Project, therefore, they must not have already been used or published in any way before June 8, 2020.

Final artwork should be submitted as an outlined PDF, and if possible, a packaged Illustrator file (including linked files).

All materials can be sent via email submit@the6000project.com (services like WeTransfer or Dropbox is encouraged for heavy files)

Any submission after the deadline of July 19, 2020, at 23:59 CET will be discarded.

Rules for Submitting 

Submissions must respect all the graphic and technical instructions and deadlines regarding the project submission.

Submitting persons can be students, freelancers; it is not necessary to be experts in design disciplines nor affiliated with professional associations.

Submissions can be done by teams. Teams can be composed of any number of team members. Team members can belong to different countries. The authorship of each project is equally attributed to each member of the team.

Participating persons and teams must be at least 18 years old.

Submitted labels showing names or referrals to their own team/identity will be eliminated. Any text in a language other than English will have to be separately translated and made public.

Incomplete or partial submitted material will be disqualified.

Materials submitted outside of opening and closing deadlines or with incorrect submitting procedures will be also disqualified.


June 8, 2020: Submissions and Pre-orders open

July 19, 2020: Submissions close at 23:59 CET

July 20 - July 26, 2020: Designs will be uploaded to website:

July 27, 2020: Online Voting starts

Aug 6, 2020: Online Voting closes

August 7, 2020: Announcement of top 10 designers' work

August 11, 2020: Announcement of the winner

Aug 16, 2020: Pre-orders close

Winning design printing preparation and process starts: Sept 1, 2020

Shipping of labeled bottles: during the month of December 2020

More About The Wine

Project Promoter

Società Agricola Sfriso di Sfriso Pier S.n.c. with headquarters in via Borotta 2B, 31040 Chiarano (TV), Italy. | info@sfrisowinery.com

Please read our Legal Notes for Design Competition here

Contact us at submit@the6000project.com