My idea for “The 6000 Project” prosecco label was to incorporate the fundamental look and feel of Sfriso Winery while at the same time giving this particular bottle special importance and attention due to its unique timing of creation.
What truly led this design idea was the notion of a ‘silver lining’.
The one design element that was already designated and chosen for me and one that I had no control over was ironically a bold silver line already placed on the neck of the bottle.
This notion of having to ‘work within given constraints’ also applies to our current world situation. During this unprecedented time of uncertainty and hardship, how will we choose to move forward given significant restraints? I believe it is through innovation and creativity that we will perhaps find even more beautiful and memorable solutions.